Post by account_disabled on Jan 7, 2024 23:48:15 GMT -5
The eBay platform , which was once a pioneer in the e-commerce sector, has published a global study by Kantar on Christmas consumer trends in 2020. The main insights indicate that Spaniards will invest an average of 240 euros (28 less than last year) in Christmas gifts, mainly aimed at children. Likewise, it is worth highlighting the growing potential of electronic commerce , which will constitute the purchasing channel in at least 50% of cases. Other key conclusions of the study to understand the panorama of the Christmas campaign are the following: 1. 38% of Spaniards advance purchases to November This year, Spaniards will take advantage more than ever of the discounts and promotions of the key November shopping dates ( Black Friday and Cyber Monday) to make their purchases for Christmas.
This trend thus equals the percentage of consumers who advance their Christmas purchases a month (38%) to those who wait until December (38%). On the other hand, given that the habit of leaving Phone Number List purchases until the last minute is still quite entrenched (34%), the rise of online commerce will serve as a safeguard, although, of course, without discounts or offers (29%). 2. More than half of the population says they will buy gifts online It is estimated that online purchases will increase by 14% compared to last year. In parallel, 39% of Spaniards affirm that they will make the same number of purchases as in 2019. Christmas 3. The largest budget, for the little ones in the house, followed by couples According to eBay analysis, Spaniards plan to buy an average of 8 gifts for 6 people ; Children being the ones that monopolize the largest volume of the budget (about €160), followed by couples (€112) and nephews (€76).
Financing and Christmas emotions Although Christmas is a time of intense emotions and excitement about gifts, those surveyed say that expenses worry them (41%) and the lack of ideas overwhelms them (26%) . Additionally, this year more than ever, economic uncertainty has increased the percentage of consumers (77%) who will carefully study their expenses. In the words of Cristina Moya, director of communications at eBay in Spain: “More and more consumers prefer to bring their Christmas shopping forward in order to defer spending over time, save on their budget by taking advantage of the different campaigns and make more conscious and less impulsive purchases. in addition to being able to spend more time looking for the perfect gift.”
This trend thus equals the percentage of consumers who advance their Christmas purchases a month (38%) to those who wait until December (38%). On the other hand, given that the habit of leaving Phone Number List purchases until the last minute is still quite entrenched (34%), the rise of online commerce will serve as a safeguard, although, of course, without discounts or offers (29%). 2. More than half of the population says they will buy gifts online It is estimated that online purchases will increase by 14% compared to last year. In parallel, 39% of Spaniards affirm that they will make the same number of purchases as in 2019. Christmas 3. The largest budget, for the little ones in the house, followed by couples According to eBay analysis, Spaniards plan to buy an average of 8 gifts for 6 people ; Children being the ones that monopolize the largest volume of the budget (about €160), followed by couples (€112) and nephews (€76).
Financing and Christmas emotions Although Christmas is a time of intense emotions and excitement about gifts, those surveyed say that expenses worry them (41%) and the lack of ideas overwhelms them (26%) . Additionally, this year more than ever, economic uncertainty has increased the percentage of consumers (77%) who will carefully study their expenses. In the words of Cristina Moya, director of communications at eBay in Spain: “More and more consumers prefer to bring their Christmas shopping forward in order to defer spending over time, save on their budget by taking advantage of the different campaigns and make more conscious and less impulsive purchases. in addition to being able to spend more time looking for the perfect gift.”