Post by samuelbapary3 on Jan 15, 2024 1:50:02 GMT -5
Yves Saint Laurent has launched a new campaign promoting its “Y” perfume for men in which it asks consumers a crucial question: Why not? (Why not?). Through a spot that encourages the viewer to take risks and pursue their dreams, the brand presents its new ambassador: Lenny Kravitz . The rock icon that perfectly represents the values of this perfume. In the advertisement we follow Lenny Kravitz minutes before going on stage and we see how, alone and in front of the dressing room mirror, he remembers when he was a teenager and dreamed in his room of becoming the star he is today . All of this to the rhythm of the song "Are You Gonna Go My Way.
This is a campaign signed by BETC Etoile Rouge and General Pop that is directed by Anton Corbjin and produced by Wanda . The renowned fashion photographer David Sims has been in charge of creating the Decision Maker Email List campaign images. The Yves Saint Laurent campaign will have a presence on television, billboards, social networks and points of sale starting in September in the United States and in January 2021 in Europe. If you do not display the embedded video correctly, click here . «Our ambition is to show the emotion and sincerity in success.
Anton Cordijn's direction discovers an intimacy in Lenny Kravitz that gives honesty to the campaign . He is very real and human, which is in line with our current culture, an important distinction for YSL,” notes Florence Bellisson, executive creative director of BETC Etoile Rouge. «As a last act of rebellion, YSL beauty captures rock legend Lenny Kravitz, and entrusts the creation of its latest creation “Y” to Anton Corbjin, one of the greatest activists recognized in the foundations of rock, who returns us to the essential thing where only the greatest still ask… Why not?” , says, for his part, Fabrice Brovelli, vice president of BETC.
This is a campaign signed by BETC Etoile Rouge and General Pop that is directed by Anton Corbjin and produced by Wanda . The renowned fashion photographer David Sims has been in charge of creating the Decision Maker Email List campaign images. The Yves Saint Laurent campaign will have a presence on television, billboards, social networks and points of sale starting in September in the United States and in January 2021 in Europe. If you do not display the embedded video correctly, click here . «Our ambition is to show the emotion and sincerity in success.
Anton Cordijn's direction discovers an intimacy in Lenny Kravitz that gives honesty to the campaign . He is very real and human, which is in line with our current culture, an important distinction for YSL,” notes Florence Bellisson, executive creative director of BETC Etoile Rouge. «As a last act of rebellion, YSL beauty captures rock legend Lenny Kravitz, and entrusts the creation of its latest creation “Y” to Anton Corbjin, one of the greatest activists recognized in the foundations of rock, who returns us to the essential thing where only the greatest still ask… Why not?” , says, for his part, Fabrice Brovelli, vice president of BETC.